Hoashi Communications, Inc.--Web Management--English

The first step: good site architecture and intuitive navigation, so that users can find what they want on your site.

Website Promotion: traditional (and inexpensive) postcards and direct mail

	Creative Services HCI creative services for digital communication range from sophisticated site maps, which outline in detail the strategy and logic of a customer's website, to actual website design, which gives aesthetic life and meaning to a marketer's image and message. Expert English-language copywriting assures that you can target North American and other English-language customers with strong, demographically and culturally appropriate text messages.
	Production Services We are experts at system programming, including websites that offer business-to-business (B2B) and business-to-consumer (B2C) transactional interactivity. Our vast experience in HTML programming supports all of our production.
	Hosting Services This entails carefully managing and monitoring the functioning of clients' websites, and covers everything from day-to-day maintenance and routine application for URL ownership, to registration with and applications for major search engines. It also includes monitoring and reporting daily traffic to the site, and changing, updating, or overhauling site content as needed.
	Site Promotion A well-produced and executed website is useless if nobody sees it; promotion is vital. HCI handles site promotion projects that can include special-event planning, media advertising in print, broadcast, or digital media, publicity and public relations, launch announcements, and even traditional direct-mail. Our efforts are always geared to encouraging frequency of visits to the site -- not just one-time hits.

Website Promotion: Magazine and newspaper advertising

Website Publicity: Get written about
in online and print publications

M A R K E T I N G P L A N
	To ensure strong traffic to your site, we are careful to register the URL in all relevant countries' major search engines.
1.	HCI-conceived and produced advertising campaigns utilize newspaper and magazine advertising, television media, and direct mail -- all in the service of promoting traffic to the site.
2.	In North America, international marketers' websites need particular promotion; HCI can take your marketing message and adapt it as needed to your target markets.
3.	Our ultimate goal: to portray your product, service, and company in the most positive possible light, within the context of a professionally produced, efficiently designed, and beautifully written and executed web destination.

Corporate Brochures to express corporate image
Canon Today | NTT R & D | Banker's Trust

Some different website types: organization
| Buddhist Monastery,

promotional | GTE/Verizon program, consumer | House Foods America

P R O D U C T I O N S C H E D U L E
	Back to Basic When producing print media -- corporate brochures or display advertising -- what is most important is to come up with a basic concept of what's being communicated and how -- based on a client's marketing strategies, and product and service philosophies. This is no less true in digital media than it was in print. For this reason, HCI takes a traditional approach to creating new media. We work closely with clients to arrive at specific, coherent messages that are consistent with the client's objectives, from both a copy and design point of view. Only then do we proceed into the digital realm, confident that copy and text style are precisely what they should be. This philosophy is based on our work in commercial communication over many years, and our belief that the tenets of good marketing apply across all media, old and new. Here's our process.
1.	Orientation From Client Right at the beginning, our goal is to learn as much from the client as possible about an organization or corporation's purpose, and to familiarize ourselves with any other materials which may have been produced. Additionally, we like to be familiar with the corporation's short-term future goals and plans, perhaps two to three years out, so that our work will be consistent with planned directions.
2.	The Planning Presentation Based on client input and the development of a preliminary sitemap which sketches out the navigation and interactive components of a website, we then propose and present two to three sketches of the home page of the site, plus sketches for the "top" or "home" page of each of the site's major sections. Upon agreement and/or further client input and revisions, we will proceed with work. If travel presents a problem, these preliminary sketches can be uploaded to a review/test site, and reviewed via telephone conference or email, for convenience and speed.

Promotional advertising to support educational television programs and websites

Commencement of Work
During this stage, each section is presented on the review/test site for client appraisal and exchange of opinions and reactions, as well as final checking before uploading. For e-commerce and transactional sites specifically, we request 10 to 15 days between final approval of content design and actual uploading, so that these complex sites can be "stress tested," not only by HCI, but by relevant internal company staff.

Store Grand Opening Flash animation

Promotional Impact: Pokemon Center Magical Clock Quicktime movie and

C O S T G U I D E L I N E
	General guidelines for estimating website production costs:
1.	A good overall general guideline for estimating production costs in the digital arena -- for a typical corporate website -- is to use the entire production cost of your annual report as a guideline -- minus printing and postage costs. That figure will be a very rough, conservative cost for website creation for a corporate site with sophisticated design and copy and a solid creative concept.
2.	For sites with special needs and capabilities, for instance those requiring incorporation of a variety of databases, complicated transactional or email components, or the use of video, Flash movies, or other special effects and offerings, appropriate additional charges will of course apply.
3.	Remember, one advantage of website production over traditional communication is that you don't have to finish everything at once. Once a good overall plan is developed, the site can be completed in sections as budgets allow. Importantly, as product planning evolves or service offerings change, the website can be easily changed/udpated as needed, a huge advantage over print media.