Hoashi Communications, Inc. -- Company -- English

Symbol and Logo Design: the core of visual corporate communication

	Founded in 1980, HCI is a creative group working in all aspects of visual and corporate communication, including public relations, advertising, promotion, and corporate identity.
	HCI has been creating for the Internet since 1994. Our focus is on the development of websites for use as impactful marketing tools -- never forgetting our commitment to remaining flexible to clients' changing needs, and to doing things in ways which are new, untried, and visually exciting.
	Whether we're creating a PR informational site for a retail client or a support site for a marketer of education tools, we are thoroughly familiar with the need to encourage traffic to a site, to generate frequency -- and, in the case of our "cyberseries" sites -- to entertain.
	Our ultimate aim: to provide thoroughly unique and effective planning, strategies, and creative services to our clients, in both the digital and analog arenas. Our measure of success is the effect of a piece of communication over time, and whether it allows the reader or viewer to see a product, a service, a concept, or the world itself, in a new way.

Promotional Impact: logos, publications, advertising, cohesive campaigns

C O R P O R A T E P R O F I L E

Hoashi Communications, Inc.
104–60 Queens Blvd Suite 18A
Forest Hills, NY 11375
Tel: 212.697.7208 | Fax: 718.275.5453
Email: info@hoashicommunications.com

Founded :

Established January 1979 as Hoashi Studio, Inc. | Changed name January 1984 to HCI (Hoashi Communications, Inc.)

Principals :

Jitsuo Hoashi	CEO
Tomoe Hoashi	CFO
Mark Gauthier	Writer \| Creative / Development Partner
Maki Hoashi,Ph.D.	Creative / Project Supervisor

What We Do :

Subsidiaries :

HCI Publications
HCI Research

Strategic Alliance :

Mark Gauthier, Inc. | Creative Partner

Awards Received :

Traditional Print Pieces: books, flyers

BIOGRAPHICAL SUMMARY, PRINCIPAL STAFF

JITSUO HOASHI : C E O
		Born Kobe City, Japan \| Moved to New York, 1964 \| Packaging and corporate identity work for Ben Rosen Associates \| Promotion and Corporate Art Director, Esquire, Inc. \| Founded HCI, 1979 \| Expanded in 1985 with opportunity to work with global companies' overseas operations \| Expanded English-language work with strategic alliance with Mark Gauthier in 1989.
Memberships :		New York Art Directors' Club \| AIGA
Honors :		Art Director for #62 ADC Annual Exhibition \| Art Director for #62 ADC Annual
Teaching :		Corporate Image at School of Visual Arts, New York, 1986-1995 \| Advanced Graphic Design at Pratt Institute of Technology, New York, 1980-1984.

Traditional Print Pieces: editorial, advertorial, sales advertising



MARK GAUTHIER : Writer, Creative/Development Partner
		Born/Educated New York \| Graduated Columbia University, B.A., M.A. English Literature and Anthropology \| After serving as Business Development and Promotion Director at Forbes, Art & Antiques, and TIME Magazines, established Gauthier & Gilden, Inc, 1988 \| In partnership with HCI, credited with founding and developing concept of advertiser-sponsored online "cyberseries." \| Working with AOL (@times) and MSN, conceived and wrote "Parallel Lives," "(914)," and "475 Madison Avenue" series, designed by HCI \| Works with HCI as a writer of general advertising, corporately sponsored books and events, trade shows & videos, and direct-mail.
Teaching :		New York University, School of Continuing Education, Advertising/Direct-Response Copywriting

"Digital" Media:
e-commerce, offline presentations, promotional design



MAKI HOASHI Ph.D.: Creative Supervisor
		Born, Tokyo, Japan \| Graduate of Southampton College, B.S. Marine Geology, B.A. Chemisty, B.S. Geology, B.A. Arts & Printmaking \| Massey University, New Zealand, Graduate Course in Analytical & Geochemistry \| Doctor of Philosophy in Chemistry Worked at Brookhaven National Laboratory, New York \| New Zealand Department of Scientific and Industrial Research Laboratory, Taupo \| Geological Survey of Canada Authored manuals, study guides, curriculum development for science and education, published numerous papers on geology, chemistry, general science. \| Joined HCI as writer in 1994 \| Principal ability and contribution is supervising programmers' work at the website system/structure level; managing programmers; educating design staff in order to marry technical programming with aesthetic/design considerations, realizing savings in cost and time.
Teaching :		Long Island University, NY (Chemistry) \| Massey University, New Zealand (Chemistry) \| St. Paul's School, Concord, NH (Chemistry) \| SPS Advanced Studies Program, Concord, NH (Astronomy, Cosmology)